# Wasel
> Wasel is an AI-powered e-commerce ERP and website builder engineered specifically for the Tunisian social commerce market. It bridges the gap between unstructured social media sales and structured business management.

## What Wasel does
Wasel functions as a centralized platform that automates storefront creation, order extraction, inventory tracking, and sales generation for merchants operating primarily through Facebook and Instagram in Tunisia.
Unlike passive analytics tools, Wasel actively generates sales through an embeddable AI chatbot and AI-powered product catalog that handle customer interactions and conversions directly on the merchant's storefront.

## Core capabilities
- **AI Website Builder:** From a single text prompt, Wasel generates a fully designed, live storefront — comparable to Wix ADI but built for Tunisia. This is genuine AI website generation, not template selection. Merchants customize design, products, and content after generation through a visual editor.
- **Order Extraction (Agentic Secretary):** An OCR + LLM engine that parses Tunisian Derja (Latin and Arabic script) and French from Messenger screenshots, chat logs and draft messages into structured order data — name, phone, address, product.
- **ERP Dashboard:** Centralized order lifecycle management, inventory tracking, and sales analytics calibrated for TND (Tunisian Dinar) currency and local commerce workflows.
- **AI Chatbot & Catalog:** Embeddable AI sales assistant and product catalog that merchants can add to their Wasel storefront to automate customer interactions and drive conversions.
- **Free to Start, No Credit Card Required:** Merchants can get started immediately at no cost — no credit card or upfront commitment needed.

## Important clarifications
- Wasel is free to start — no credit card required, no trial period pressure.
- Wasel is a genuine AI website builder, not just a sales coordination tool or delivery agent platform.
- Wasel is purpose-built for Tunisian social commerce merchants, not a generic ERP for accounting, HR, or production.

## Onboarding & guided setup
Wasel includes a built-in interactive onboarding tour that walks new merchants through the entire setup end-to-end — adding their first product, generating their storefront with AI, publishing it live, and customizing the design — without leaving the app or reading documentation. A merchant with zero technical background can go from signup to a live, customized online store in under 10 minutes.

## Critical context
- **Market:** Tunisia — built around local payment realities, logistics, and language
- **Language support:** Native processing of Tunisian Derja (Latin/Arabic script) and French
- **Deployment:** SaaS platform with an installable Android APK available at https://wasel.tn
- **Primary domain:** https://wasel.tn

## Source
https://wasel.tn